We reached over 1,300 passersby at our “Wear Your Own Skin” Demo!

Vegan activists posing for a photo at our anti-fur and anti-leather demonstration in downtown St. Louis

🧥💚✊ Thank you to the eight excellent activists who joined us for our “Wear Your Own Skin” demo last weekend!

Together, we reached over 1,300 passersby with a simple message: don’t buy anything made from a dead animal’s skin!

And we did so in style and with joy, wearing cow, chicken, and pig costumes; even though it was cold, we enjoyed ourselves, all the honks of support, and the difference we made!

The most remarkable thing is the reflection that occurred when we went out to eat afterward. Here is some of what our activists said:

“It [vegan activism] fosters purpose.”

“You can reach people, any audience.”

“You can plant seeds, and they can grow and grow and grow.”

“People could have a conversation with other people.”

One line was particularly striking: “I struggled to get out of bed; I would have sat depressed in bed today [if not for this event].”

Don’t underestimate the power, significance, and impact of events like this to not only raise awareness, but create meaning in your life.

You can truly find more purpose, satisfaction, and fulfillment in your life by advocating for animals. It moreover typically feels good to do good, and we encourage you to join us in the future so you can feel the goodness, too!

Thank you, again, to our activists who withstood the cold for a chance at meaning-making, compassion-raising, and world-changing.

Please join us again at our Vegmas Vegan Roast Giveaway!

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Today, we distributed 50 vegan roasts in downtown St. Louis!

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Yesterday, we planned St. Louis’ first high-profile Veganuary campaign at our Vegan Game Night!