Yesterday, we planned St. Louis’ first high-profile Veganuary campaign at our Vegan Game Night!

🎲💚📆 Thank you to the nine compassionate souls who joined us last night not only for our latest Vegan Game Night, but also our first-ever St. Louis Veganuary planning meeting.

Together, we enjoyed the delicious vegan options at Pieces Board Game Bar and Cafe, played games to our heart’s content, and, most importantly, set the stage for a new wave of vegan awareness in our St. Louis community.

We prepared a preliminary, six-page campaign guide, complete with goals, success metrics, events, partners, and our overarching strategy for executing St. Louis’ first high-profile Veganuary campaign.

Our central goal? To reduce suffering and save animal lives by inspiring thousands of St. Louisans to embrace more compassionate, plant-based eating habits, ideally creating hundreds of new vegans in the process.

Specifically, we aim to:

• 🌱 Create a Veganuary landing page on VeganSTL.com to coordinate the campaign

• 🎨 Create graphic assets for social media to promote the challenge

• 📱 Partner with at least 10 local micro-influencers to spread the word on social media

• 🍽️ Partner with at least 5 local vegan restaurants to further advertise the challenge

• 🎉 Organize 10+ Veganuary events to build community and momentum

• ✅ Obtain at least 100 sign-ups to fill our vegan education program

• 🌎 Reach at least 100,000 St. Louisans to diffuse our impact more broadly

We believe we can achieve significantly more, but we wanted to establish some bare-minimum goals to help drive the campaign forward.

If you want to support this critical work, please consider joining our volunteer team and donating here.

We anticipate that this campaign will quickly become the second highest-reach, second highest-impact vegan initiative in St. Louis after STL Vegan Market.

So what are you waiting for? Join the campaign today!