We reached thousands of festivalgoers at GroveFest!

🌈💚🥳 Thank you to the four fantastic volunteers who joined us at GroveFest!

Together, we sold eight vegan-themed Pride t-shirts, distributed dozens of pieces of literature, and raised $120 to support our vegan outreach. 11 passionate vegans and vegetarians also joined our mailing list.

But most importantly, we represented veganism, our local vegan community, and the animals as the only explicitly vegan vendor at GroveFest. That’s correct; out of the 80 vendors at GroveFest, we were the only animal rights organization and explicitly pro-animal freedom booth at the festival.

With roughly 30,000 festivalgoers in attendance, GroveFest is one of the largest festivals in St. Louis. Thousands of passersby saw our booth, with dozens of nonvegans stopping to admire our t-shirts and their giggle-inducing slogans. A couple dozen people even snapped pictures to share with friends via text and on social media, spreading our reach ever further.

Vegans in attendance were especially excited to discover our booth, and we even had a productive conversation with a former cow farmer who wound up buying one of our “Eat 🍑, not Animals” t-shirts. A local student newspaper interviewed us for several minutes as well, asking genuinely curious questions about veganism, animal rights, and plant-based living.

Overall, this event was a success for vegan presence, representation, and visibility, ensuring our movement and the nonhuman animal victims we advocate for are represented at as many major community events as possible.

Please join us again at future outreach events, such as our St. Louis Vegan Climate March, and donate to support our Vegan Festivals Campaign today!