Project Animal Freedom becomes one of the top 100 largest animal rights organizations in the world!
Dear friends,
It is with enormous pride (and years of anticipation) that we finally announce that Project Animal Freedom has not only crossed the $100k annual revenue threshold, but thereby become one of the top 100 largest animal rights organizations in the world.
How do we know this? Per internal movement memoranda our team discovered at the world’s premier animal rights conference this May, all it takes is an annual revenue of $80,000-$90,000 or greater to qualify as one of the top 100 largest animal rights organizations in the world (at least as a matter of revenue).
This Monday at 6:14 p.m., our accounting firm confirmed we had reached the $100k threshold, a milestone we have been working diligently toward for the past few years. Further consultation and analysis have also revealed the following:
PAF is the fastest-growing animal rights organization in the US Midwest, with a lifetime compound annual growth rate of ~59.3% (and ~70.2% since 2020). The “Big Midwest Three”—the only three strictly animal rights/vegan advocacy organizations in the US Midwest with more revenue than PAF—have an average lifetime compound annual growth rate of ~11.9%, meaning PAF is growing nearly 5x faster than these high-performing, benchmark organizations are on average. In more practical terms, our annual revenue doubles roughly every 1-1/2 years, reflecting an astonishingly high rate of growth sustained over the past seven years.
PAF is projected to become the best-funded animal rights/vegan advocacy organization in the Midwest by 2029, even after accounting for the respective compound annual growth rates of the Big Midwest Three. What makes this fact so impressive is the fact that the Big Midwest Three have an average founding date of 1996, giving them a roughly 22-year head start on PAF. We are projected to become the third best-funded Midwestern animal rights/vegan advocacy organization by the end of 2026, the second best-funded by the end of 2028, and the best-funded by the end of 2029.
PAF is likely the highest-potential organization of the extended “Big Midwest Four,” and several metrics imply we are already the second-highest-impact animal rights/vegan advocacy organization in the US Midwest. We strive to emulate the Big Midwest Three, our movement and region partners, and become as impactful as we can possibly be over the next few years. They are now a huge source of inspiration for us as we undertake our “intensification revolution” in 2026 and beyond.
This is quite a motley of distinctions for PAF to have assembled, and we are so grateful to everyone who has helped propel us this far. Yes, we have dramatically farther to go, but it is so heartwarming to see the little nonprofit that could succeed at such a high level, success that is made all the more remarkable by just how much we've had to overcome to reach this point.
Please join us as we continue ramping up our impact and accelerating the timeline to a fully vegan Midwest!
